After seeing the Harajuku Lovers cupcake watch, casual cupcake fans probably immediately wrote off Gwen Stefani's fashion line as intolerably cute. I don't blame them; the highly decorated plastic band was overkill even for me (and I run this site!).
But if they had hung in there, they would've seen that not everything in the Harajuku Lovers cupcake series crosses that thin line between cute and puke. Look at this cupcake patch keychain, for example. The 3" patch, adorned with embroidered sprinkles and the words "super kawaii" (super cute), slides along a lobster-claw chain attached to a three-attachment metal ring. Tastefully cute, I'd say.
On sale for $4.99 from ShopKawaii.com.